Are you getting excited every time you hear buzzwords like PLG or Product-led?
Are you good friends with question “Why?” and constantly curious about causations of the changes around you?
Then you might have a heart of growth hacker!
This 2-day-long workshop by the Armenian Code Academy will cover how modern SaaS companies build their strategies around product as the main source of their growth and defensibility.
This is a perfect opportunity for everyone working on products to learn methods and approaches of increasing the impact of your work on business metrics of the company.
Workshop in a Nutshell:
Dates: May 20-21 (Friday-Saturday) 14:00-18:00 daily
Location: Armenian Code Academy, Hakob Hakobyan 3, Yerevan, Armenia
Who is encouraged to register:
-Founders/Entrepreneurs, Data Analysts/ Business Analysts, Product Managers, Product Owners, UX, Researchers
Workshop Lead: Asti Piliposyan | Growth Manager at Krisp
Event Language: English
Format: Lectures and case studies
Preliminary Agenda:
— A brief history of growth hacking with case studies from Dropbox, Airbnb, Instagram
— What are growth teams and how they are being formed
— Marketing-led vs Product-led vs Sales-led growth
— Defining your Northstar metric
— Experimentation
— Growth model and how it works
— Acquisition, Retention, Monetization
— Case studies from product-led companies (Miro, Slack, Airtable, etc…)
Participation fee: 32 000 AMD, including:
— 8 hours of pure content from one of the industry’s leading specialists
— Lifetime access to workshop materials
— Take-away materials
