The Founder’s Face or the Company’s Brand
How can a founder manage YouTube and social media so they attract customers, not just gain views, likes, and reach? We’ll explore this with a growth producer who has built content systems for The Bell, Dozhd, Silicon Valley Girl, and fintech/crypto startups.

Suitable for: founders, entrepreneurs, and marketers who want to attract customers through content and a personal brand, not just “blogging.”

At the event, we’ll discuss:

• When is it more profitable to develop a YouTube brand, and when is it more profitable to develop a founder’s personal brand?
• Workable growth models through YouTube and other social media
• Typical mistakes that waste budget and time
• Case studies from B2B, fintech, consulting, and startups

Agenda:

• 5:00 PM – 5:30 PM Introductions
• 5:30 PM – 6:30 PM with Margarita Mikhailova, discussing how to turn YouTube and social media into a customer acquisition channel
• 6:30 PM – 6:45 PM Q&A
• 6:45 PM – 7:15 PM Open Mic — Founder pitches
• 7:15 PM – 8:00 PM Networking
• 8:00 PM+ after party / dinner

Speaker:

Margarita Mikhailova — Growth producer and content marketing expert. She builds customer acquisition systems for companies and experts through YouTube, media, and personal branding. She has worked with The Bell, Dozhd, Silicon Valley Girl, as well as fintech and crypto startups.

New meeting format:

Open mic — 5 minutes to pitch for those building a startup and wanting to showcase it. Book your slot in advance via Telegram: @nerovny

Date · June 7, Sunday
Time · 5:00 PM
Venue · Letters and Numbers, 35G Tumanyan St, Yerevan
Admission · Donation, any Armenian banknote

Spaces are limited. Register here

Community Telegram Chat: Unicorn Embassy Yerevan

Find more tech events happening in Armenia here