Beyond standard paywalls & situational marketing | ARDY Academy Public Talk #3

Discover how small, smart, and creative marketing ideas can significantly change business outcomes. This is not a theoretical lecture, but a discussion of real experiences and examples showing what truly works in digital marketing today.

In a world shaped by user behavior and market competition, small mistakes or delays can lead to lost revenue, while the right, timely creative actions can directly boost brand visibility and sales.

Join the event to explore and discuss how small, smart ideas can create a big impact for your business.

Target audience

• Marketing professionals and anyone interested in marketing, students, starters and professionals
• Company founders, leaders
• SMM and content creators
• Those interested in growth and product marketing
• And anyone who wants to understand how small, creative ideas can deliver big results

Topics:
Beyond the Standard App Paywalls [case study]

How a 10-second meme animation changed the way a crypto app sells premium subscriptions. This case study breaks down the strategy, the results, and why it worked.

Situational Marketing and Newsjacking [case study]

Real case studies of situational marketing and newsjacking in both local and growth markets. Packed with practical examples showing how these tactics can directly impact revenue.

March 28
12:00 PM – 2:15 PM
Woods Center
Free entry, participation requires registration

About ARDY Public Talks
ARDY Public Talks is a series of open meetings and discussions with professionals from various fields. This format is one of our ways to engage with the community and aims to be accessible, useful, and practical. It also serves as a platform for exchanging experiences among professionals from different industries.

Find more tech events happening in Armenia here